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About Me

Diana Vilato Burnett

Executive Expertise for the Fashion Industry

Maybe I should blame my grandmother for my career choice. In grade school, she provided my first merchandising job by shuttling NYC shopping ‘hauls’ to me, where I was charged with dissecting her purchases and paring them down to the best, most beautiful and functional assortment (the ‘keep’ pile). Fashion was always my playground. Some things never change.

A fashion industry native, I developed my career in retail and wholesale; building and positioning brands, crafting strategy, and optimizing revenue. I’m entrepreneurial, analytical, and I like to make companies grow.

Brands in my portfolio are-

  • New / decades old

  • Designer / mass market

  • Wholesale / digital native

  • Turnaround / rapid growth

  • Publicly traded / startup & bootstrapped

I have designed pathways achieving triple digit annual growth and launched channels & categories for more than 30 labels. Leverage my experience to plot strategic expansion in innovative ways. I will provide analytics of KPI’s, financial forecasts, retail sales plans, P&L, inventory or OTB as needed - ongoing checkpoints to keep things on track.

Receive dynamic, informed advice with a plan of action that generates real returns.

Let's build something fantastic.


My Background

 EVP, Sales, Strategy & Planning - 

Posh Peanut

 VP & Brand Director -

American Accessories- Licensee Harley Davidson & Carhartt; private label development; house brands Lodis, Lola

 Founder & CEO, The Style Assembly-

Sales Agency- International & Domestic brands

 Sales Manager, Anne Klein

 Sr. Account Executive, Liz Claiborne

 Account Executive, Tommy Hilfiger

 Account Executive, Esprit

 Executive MBA - UCLA Anderson 2021

 BA - Rutgers College, University 1994

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